Leadership Workshop
Unlock the Power of Strategic Storytelling in this 3 hour, high-impact workshop. Discover the tools to craft compelling
narratives that inspire teams, influence stakeholders, and elevate brand communication. Walk away with practical
frameworks, real-world examples, and leadership-ready stories that drive results.
CLAY Creative - Storytelling as a Business Tool
1. Why Storytelling Matters for Business Leaders
​
We begin by exploring the strategic value of storytelling in leadership. In today’s information-saturated world,
stories cut through the noise. Learn how effective storytelling can shape perception, drive decisions, inspire teams,
and build stronger relationships with stakeholders.
2. The Anatomy of a Powerful Business Story
​
What makes a story resonate in a business context? We break down the essential elements of compelling
storytelling, narrative structure, emotional triggers, and audience relevance. You'll learn how to craft stories that
align with your vision, values, and business goals.
​
3. Strategic Storytelling in Action
​
See how storytelling is applied across key business scenarios, from investor pitches and strategic presentations to
brand positioning, internal communications, and customer engagement.
​
4. Interactive Story Sharing & Feedback
​
You'll have the opportunity to share a story concept or leadership message. Receive practical, constructive feedback
to sharpen your narrative and ensure clarity, authenticity, and strategic alignment.
​
5. Storytelling Tools & Takeaways for Leaders
​
We conclude with actionable strategies and creative prompts tailored for you. You'll leave with a toolkit to help you
integrate storytelling, whether you're speaking on stage, motivating a team, or articulating your company vision on video.
​
JESS
CAMPANARO.
Media and Presentation Coach
​
​
Jess brings together decades of experience as a radio journalist and educator, underpinned by a lifelong passion for connection,communication and storytelling.
10 years behind the mic at Sydney’s powerhouse radio station 2GB, Jess spent another decade shaping the next generation of talent at the Australian Film, Television and Radio School (AFTRS), and working closely with corporate clients elevate their communication skills.
As a media, communications and presentation specialist, Jess empowers individuals to find their voice and own their message. She has a gift for helping people uncover their unique hook, sharpen their story, and deliver
it with clarity, confidence and consistency - whether they’re fronting the media, addressing stakeholders, or speaking on stage.
Her coaching approach is calm, constructive and practical - guiding presenters through nerves and uncertainty, and equipping them with techniques to stay in control and deliver with credibility and authentic.